Major US Specialty Chemicals Firm
Chinese Government Approvals and Sales
KAI was retained to assist in securing an official mandate approving use in China of a patented chemical additive that allows asphalt to be mixed at lower temperatures than traditional “hot mix” asphalt, resulting in less energy consumption/fewer greenhouse gas emissions.
KAI tailored the product “pitch” to align with Beijing’s policy priorities, working closely on the Client’s strategy formulation, navigating the myriad agencies involved in the approval process, and arranging meetings with key decision-makers including the Vice Mayor of Beijing.
In 2009, the Beijing Municipal Government selected the Client’s product for a paving project in Tiananmen Square, one of the most recognized sites in China, “paving the way” for a nationwide marketing launch.